Evaluation of Web Graphics

www.allbirds.com

Referring yesterday's handout, what do you feel is the purpose of the graphics on the page you selected?

How well does the page you selected meet these guidelines?

The primary purpose is illustration and Aesthetics. High-Quality, minimalist, product and lifestyle photography dominates the page, clearly showing the shoes in use and conveying a brand message of comfort, simplicity, and sustainability. Smaller icons serve Navigation (like the shopping cart or search magnifying glass).

Which guidelines does it do especially well on, if any?

It meets modern web graphics guidelines very well. The design is clean, the graphics are highly relevant to the brand's identity, and the page leads quickly, suggesting the large images are well optimized for size and resolution across different devices.

Which guidelines does it fail to meet?

Accessibility (ALT Text): While the main product images likely have good descriptions, many decorative or lifestyle banner images may have generic or missing alternative text (AlT Text), wich is a common oversight that impacts users relying on screen readers.

Copyright Scenario

ethical copyright scenario

Graphic File Type Graphic File Type

Image 1

Best for images with sharp lines and areas of solid color, like graphs, screenshots, and logos. It is lossless, meaning it retains perfect quality.

Image 2

Is the best format for photographs and images with complex color gradients. It uses lossy compression, wich significantly reduces size while maintaining good perceived quality, making web pages load faster.

Image 3

Like the image 2, this is a photograph with many colors, complex textures, and smooth color transitions. JPEG's efficient lossy compression is ideal for this type of image on the web.

Image 4

This image has sharpe lines, solid colors, and appears to require a transparent background. PNG supports high-quality transparency. SVG is also excellent as it is simple vector graphic that will scale perfectly and have a tiny file size.

Image 5

This is a graphic with a sharp text solid colors, and likely needs a transparent background. PNG is suitable for lossless quality and transparency. SVG is the most highly recommended for simple geometric logos, icons, and signs like this, offering superior scalability and the smallest file size.

Web Photo Album

dont know White owl Blurry